About us

Liz Harper

Liz founded LH Travel after more than 20 years in the industry, spanning travel journalism, marketing strategy and brand development, including five years leading marketing for luxury tour operator Abercrombie & Kent.

Today she works alongside independent travel businesses on UK representation, sales and marketing, as well as strategic consultancy projects. She helps clients sharpen their positioning, find new commercial opportunities and communicate the stories of their people, places and impact.

Well connected, creative and commercially driven, Liz is particularly passionate about businesses where tourism supports conservation and local communities.

Tor Smith

An invaluable part of the LH Travel team, Tor keeps things running smoothly behind the scenes, from gathering market intelligence and monitoring brand exposure to analysing sales performance, coordinating marketing communications and identifying new opportunities for growth. She also plays an increasingly active role in supporting our trade partners, providing the insights, information, copy and imagery they need to promote and sell the properties we represent with confidence.

Having spent the past seven years flitting between the UK and Kenya, she brings invaluable first-hand knowledge of Kenya’s safari regions, conservancies and communities, alongside a genuine passion for the places and people we represent.

Creative, curious and with a great eye for detail, Tor is also a talented artist, producing bespoke maps and commissioned illustrations inspired by the landscapes and cultures she knows so well.

Other services

Representation

In a highly competitive and constantly evolving marketplace, it’s never been more important to have someone on the ground locally to ensure your destination, property or experience is represented in the most professional and compelling way. With over 20 years’ experience in the travel industry, and great relationships with all the leading luxury tour operators and agents, you couldn’t be in better hands for your UK trade representation.

Find out more

Copywriting & Content

Strong copy enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates.

Find out more

Commissions

Over the years Liz has written for a number of online sites and contributed to some of the UK’s leading travel and lifestyle titles.
If you've got a project you'd like her to look at, please drop us a line.

Find out more

What people say

1

It was an absolute pleasure working with Liz. She has a huge wealth of knowledge of the luxury travel industry, and worked with us to align our two brands, and to improve our communications: we’ve certainly seen the benefit

Rupert Longsdon, CEO & Founder, Oxford Ski & Oxford Private Travel

2

Liz’s knowledge, passion and marketing expertise would be a great asset to any business, and I would highly recommend her work to anyone considering using her services

Kerry Golds, Managing Director, Abercrombie & Kent

3

Liz transformed the impact of our communications. She is a dynamic, creative, flexible, results driven marketing person who gets the best out of the people around her, and delivers results.

Andy Riddle, Managing Director, Footprint Travel Guides

4

Liz is a dynamic, driven, creative marketer with fantastic interpersonal skills, and a real can-do attitude.

Sandra McPherson, Marketing Director, Laser

5

Liz has been a core member of the strategic management team during the last eighteen months as we’ve redefined the SkySafari product and proposition. She has added huge value with her market insight, creative approach and commercial thinking. She was also the driving force behind the SkySafari rebrand – helping us to develop a new, and more aspirational visual identify and tone of voice for the SkySafari offering, and managing the design and development of a new showcase website for the business. Liz works in a really collaborative way and we have a great working relationship. On the representation front, she not only ensures that SkySafari is on the radar for key trade partners, but also ensures that sales teams have the in-depth knowledge required to sell with confidence. Beyond this she has managed to grow our brand exposure through trade channels (online, brochures, marketing comms, e-newsletters, social and media placements) significantly due to her partner relationships, interpersonal skills and passion for the business.

Mia Lawson, General Manager,
SkySafari

 

6

Liz was integral in identifying creative marketing partnerships that helped us position A&K in front of a new audience, deliver quality database growth, and lower cost per enquiry and acquisition than many of our other more traditional channels.

Kerry Golds, Managing Director, Abercrombie & Kent

Clients

View more