Marketing & Consultancy

Working collaboratively to share your brand values

Whether it’s picking up a standalone project, or short-term support for your in-house team, our extensive knowledge of the industry, and combined agency and client-side marketing experience enables me to hit the ground running, adding immediate value to the business, and delivering tangible results.

Marketing Partnerships

More and more businesses are recognising the value of strategic marketing partnership alliances. Working collaboratively with non-conflicting brands who share your brand values and audience profile is a hugely cost-effective way of generating brand exposure, growing your database with quality prospects, and generating sales. They key to success of any marketing partnership however lies in its relevancy and value to both brands existing clients. Get it right, and it strengthens your relationship with your existing customers and provides an endorsed introduction to a whole set of new prospects.

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Identification of relevant brands

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Development of strategic marketing partnership alliances

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Creative campaign development

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Partnership and campaign management

Branding

Designing a logo and creating a suite of collateral, is arguably the easy bit. A brand is however far more than visuals and words. It’s the DNA of your business. It’s the history, the people, and the journey you’ve taken to get here. It’s who you are, what you do and how you do it. But it’s even more than that. It’s about your beliefs and what you stand for. It’s what makes you unique – what makes you, you.

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Help to identify brand DNA

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Define brand look and feel

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Develop brand tone of voice

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Integration of brand DNA, and consistency of message into all company touchpoints

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Collateral development

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Creative Storytelling

Other services

Representation

In a highly competitive and constantly evolving marketplace, it’s never been more important to have someone on the ground locally to ensure your destination, property or experience is represented in the most professional and compelling way. With over 20 years’ experience in the travel industry, and great relationships with all the leading luxury tour operators and agents, you couldn’t be in better hands for your UK trade representation.

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Copywriting & Content

SEO optimised content is king and enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates.

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Commissions

Over the years Liz has written for a number of online sites and contributed to some of the UK’s leading travel and lifestyle titles.
If you've got a project you'd like her to look at, please drop us a line.

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What people say

1

It was an absolute pleasure working with Liz. She has a huge wealth of knowledge of the luxury travel industry, and worked with us to align our two brands, and to improve our communications: we’ve certainly seen the benefit

Rupert Longsdon, CEO & Founder, Oxford Ski & Oxford Private Travel

2

Liz’s knowledge, passion and marketing expertise would be a great asset to any business, and I would highly recommend her work to anyone considering using her services

Kerry Golds, Managing Director, Abercrombie & Kent

3

Liz transformed the impact of our communications. She is a dynamic, creative, flexible, results driven marketing person who gets the best out of the people around her, and delivers results.

Andy Riddle, Managing Director, Footprint Travel Guides

4

Liz is a dynamic, driven, creative marketer with fantastic interpersonal skills, and a real can-do attitude.

Sandra McPherson, Marketing Director, Laser

5

Liz has been a core member of the strategic management team during the last eighteen months as we’ve redefined the SkySafari product and proposition. She has added huge value with her market insight, creative approach and commercial thinking. She was also the driving force behind the SkySafari rebrand – helping us to develop a new, and more aspirational visual identify and tone of voice for the SkySafari offering, and managing the design and development of a new showcase website for the business. Liz works in a really collaborative way and we have a great working relationship. On the representation front, she not only ensures that SkySafari is on the radar for key trade partners, but also ensures that sales teams have the in-depth knowledge required to sell with confidence. Beyond this she has managed to grow our brand exposure through trade channels (online, brochures, marketing comms, e-newsletters, social and media placements) significantly due to her partner relationships, interpersonal skills and passion for the business.

Mia Lawson, General Manager,
SkySafari

6

Liz was integral in identifying creative marketing partnerships that helped us position A&K in front of a new audience, deliver quality database growth, and lower cost per enquiry and acquisition than many of our other more traditional channels.

Kerry Golds, Managing Director, Abercrombie & Kent