Commissions & Content
We produce articles that connect with people and drive sales
SEO optimised content is king and enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates. Storytelling lies at the heart of every successful brand, because it’s only through storytelling that we create the holy grail of marketing communications – both rational and emotional brand engagement.
As a freelance writer Liz has contributed to some of the best travel and lifestyle magazines and websites on the market, edited luxury travel company Abercrombie & Kent’s customer magazine, Sundowner, as well as providing opinion pieces and advice on all things travel to a wide range of websites and publications.
If you’ve got a project you’d like us to look at, please drop us a line.
Features & content
Harrods Magazine & Harrods Travel Magazine
Beautifully produced luxury lifestyle titles that inspire readers through their engaging content, authoritative tone of voice and stunning creative. Commissions for Harrods publishing include family ski round ups, a Canadian family adventure and walking with elephants in Botswana.
Tatler is Britain’s most sophisticated magazine. It’s mischievous, glamorous, intelligent and fun. The travel section, and annual Travel Guide showcase the worlds’ greatest escapes. Commissions to date include a piece on a family visit to the Amazon rainforest and reviews of some of the world’s most gorgeous hotels.
House & Garden
House & Garden Magazine sets the standard when it comes to home design and decoration magazines. This leading title includes features on travel, wine and food and lifestyle. Commissions to date include the ongoing family travel intro for their annual supplement, Destinations Magazine, a feature on family staycations and family festivals.
A regular contributor to the Family Traveller website – an indispensable guide to anyone travelling with babies, children and teenagers. Commissions for the print magazine include a family safari in Tanzania, glamping in Canada, and skiing in the Dolomites.
Italia! showcases the very best in Italian travel, food, wine & culture. Features have varied from interviewing the head of the Alessi brand empire, to proving that culture and children can work. Not to mention enjoying a little gelato and la dolce vita …. all in the name of research of course.
A contributor to the sites “On the Road“ column (short and amusing anecdotes about events or encounters whilst travelling). Full length features included a Michelin star ski adventure in the Dolomites.
National Geographic Family
Sitting on their family travel panel and a contributor to the Family Traveller website: an indispensable guide to anyone travelling with babies, children and teenagers. Commissions for the magazine include family safari in Tanzania and skiing in the Dolomites.
Sundowner (Abercrombie & Kent’s customer magazine) is written for those with an insatiable thirst for travel, and an untameable wanderlust. I contributed to the magazine for three years, and was Editor for two.
Square Meal Lifestyle
Square Meal Lifestyle is a quarterly lifestyle magazine for high-end Londoners and I was delighted to be approached by the team in relation to family travel features. During my time writing for the magazine, I’ve had commissions for active and adventurous family holidays, and luxury family escapes.
Footprint Travel Guides – Publishing guides since 1924
Digital editor and online feature writer for Footprint, unarguably “the godfather” of travel guides (not to mention the longest running travel guides in the English language), between 2008 and 2014.
Cool Places is all about celebrating the best of Britain by getting professional travel writers to look a little closer to home and write about their local patches: providing honest, up to date, fresh and contemporary reviews of everywhere featured. Author of the Stratford-Upon Avon guide and contributor to The Cotswold guide, I was delighted to be part of the team in its early years.
Junior – now online
The yummy mummy of parenting mags, I was delighted to have been involved with Junior Magazine for four years, writing for both the main magazine and their prestigious annual travel supplement.
Smith & Family
Well honestly, what did they expect?! Send enough people away on dirty weekends and you’ve only got yourself to blame when your previously “young free and single” clientele are suddenly travelling with a little more baggage.
I was delighted to sit on the parent panel of Mr & Mrs Smith’s offspring, Smith & Family at launch. Catering for the changing lifestyle of many Mr & Mrs Smith customers, they provide the low down on the best family friendly hotels for those who now have mini-Smiths in tow.
Journeys Magazine was dedicated to those looking for authenticity, life-enriching and transformational travel experiences. Features included a peep at some of the most unusual places for families to stay around the world, and investigating the most spectacular wildlife show on earth, the great migration.
How I can help you
In a highly competitive and constantly evolving marketplace, it’s never been more important to have someone on the ground locally to ensure your destination, property or experience is represented in the most professional and compelling way. With over 20 years’ experience in the travel industry, and great relationships with all the leading luxury tour operators and agents, you couldn’t be in better hands for your UK trade representation.
Marketing & Consultancy
Whether it’s picking up a standalone project, or short-term support for your in-house team, my extensive knowledge of the industry, and combined agency and client-side marketing experience enables me to hit the ground running, adding immediate value to the business, and delivering tangible results.
Copywriting & Content
SEO optimised content is king and enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates.
What people say
I have commissioned Liz several times over the years and she always had good ideas and files witty, interesting copy
Fran Kellet, Travel Editor, Tatler
Liz is always a joy to work with: fantastically organised, superb ideas, and a serious knowledge of the industry. I thoroughly recommend her work
Ben Ross, Head of Travel, Telegraph
As Editor of all Harrods’ publications, including the main Harrods Magazine and Harrods Travel, I had the good fortune to work with Liz over a number of years, both in her capacity as Head of PR for Abercrombie & Kent and as a freelance travel writer. I always found her a delight to deal with because she has in-depth knowledge of her subject, coupled with a highly engaging writing style. A true professional.
Jan Masters, Editor Harrods Magazine & Harrods Travel
Loved working with Liz on Cool Places – good writing, delivered on time with humour and purpose. What more could you want?
Martin Dunford, Managing Director, Cool Places
Liz was responsible for developing Footprint's popular Travel Talk blog and contributed well-written, interesting and engaging travel features and anecdotes. The blog drove high levels of traffic to the Footprint website and created great social noise around the brand, and the subjects covered.
Alan Murphy, Commissioning Editor, Footprint Travel Guides
Liz always pitched interesting and relevant feature ideas for Italia! magazine. She consistently delivered well researched, intelligently written copy with an appreciation for the style and tone of the magazine and its audience, accurately presented and always on time
Amanda Robinson, Editor, Italia! Magazine
Liz edited our customer magazine during her time at A&K, producing inspiring and creative content that maintained customer engagement.
Kerry Golds, Managing Director, Abercrombie & Kent