Representing your brand to the LUXURY travel trade

Your story. Our connections. Real results.

Great representation does more than introduce a property to the right people. It gives travel professionals the understanding, enthusiasm and confidence to recommend it – and turns those recommendations into business.

We represent a carefully chosen collection of places and travel brands, building their profile, developing trade partnerships and driving sales in the UK luxury travel market.

Beyond the brochure

We get under the skin of every place we represent: its people, purpose, setting, experiences and the small but important details that distinguish it. We share first-hand knowledge, candid perspectives and insight that agents simply won’t find on a website or fact sheet. These are the conversations that make recommendations more informed and more persuasive.

Relationships that deliver

Our experience and longstanding connections span leading UK luxury tour operators, independent travel designers, private planners and concierge specialists. But access alone is not enough. We understand how our trade partners work, who their clients are and what their clients value.

Through personal sales visits, tailored training, introductions, trade events and timely market intelligence, we keep our clients relevant and front of mind.

Our aim is simple: to turn knowledge into confidence, confidence into recommendations, and recommendations into sales.

An extension of your team

We work closely with our clients, bringing initiative, creativity and commercial discipline to every brief. We identify opportunities, nurture relationships and follow through – because representation should generate enquiries, partnerships and, critically, measurable growth.

We’re selective about the places we work with. Because when we believe in a place, we don’t just represent it. We champion it.

Get in touch

Representation services

U

Provide UK luxury travel market insight

Identify existing and potential markets, and opportunities.

Conduct sales calls to relevant travel agents and tour operators throughout the UK

Conduct training sessions

Identify opportunities for brand exposure

Organise and facilitate road shows and events

Plan, organise and host key partner group FAM trips

Other services

Marketing & Consultancy

Whether it’s picking up a standalone project, or short-term support for your in-house team, my extensive knowledge of the industry, and combined agency and client-side marketing experience enables me to hit the ground running, adding immediate value to the business, and delivering tangible results.

Find out more

Copywriting & Content

Strong copy enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates.

Find out more

Commissions

Over the years Liz has written for a number of online sites and contributed to some of the UK’s leading travel and lifestyle titles.
If you've got a project you'd like her to look at, please drop us a line.

Find out more

What people say

5

As we were expanding our marketing and sales consulting to the UK market, I searched high and low for someone who not only knew the travel trade well, but could fuel their own passion and enthusiasm while working independently. We found Liz Harper Travel, and never regretted it. Liz took on the role of our Director, of Trade and Media Relations in the UK, quickly and significantly growing client sales in the UK. Her contacts and relationships were helpful for our growth overseas, while her reputation opened new opportunities and new clients. Liz’s results orientated approach and creativity to problem solving, was always welcomed. Every challenge or hurdle was presented with a proactive solution. She is also one of the loveliest people to work with.

Alexandra Avila, Founder REYA Communications NYC.

7

Liz has a deep knowledge and love of Africa, and an ability to communicate both clearly and evocatively.
She positions her clients properties in a way that really brings them to life and identifies what sets them apart from competitor product, highlighting USPs and giving sales teams both sufficient knowledge and confidence to sell effectively. Liz is extremely well connected and understands how to communicate the benefits of differing products in a way that really resonates.

Mike Kelly, Co-Founder Coral Tree Travel

a

“I cannot praise Liz enough. Her unique and creative approach to sharing genuine insight and knowledge has directly impacted how we sell product for the better. Taking a visionary look on how to positively influence our market, Liz’s experience is second to none. The Africa travel market is in a better place with Liz’s leadership and focus driven commitment to her partners”

Charlotte Wells, Director of Global Tailor-Made Product at Abercrombie & Kent

b

“Liz is a joy to work with and I would absolutely recommend her services to anyone in the Africa travel & tourism industry. In addition to her wealth of knowledge, expertise, and extensive industry connections, Liz’s genuine passion for Africa, and the properties she represents, shines through in everything she does. In an industry where time is always of the essence, she is very responsive and efficient to work with. Liz is dedicated to fostering strong partnerships that will provide guests with unforgettable African travel experiences”.

Stephanie McClendon, Africa Sales Manager at Scott Dunn

c

“Liz’s passion for Africa is infectious: her ability to really bring properties to life for sales teams has proved invaluable, and she does it with such passion and ease. She really takes time to know the people on property and understand how they think and work, and that makes her understanding of the USPs for each so much more insightful. She is always there to help and answer questions and comes back so fast I sometimes wonder if she ever has time for anything else!”

Jonathan Goldsmith, Head of Product at Cazenove & Loyd

d

“Liz has always been an absolute pleasure to work with, she is super responsive and always enthusiastic with a big smile on her face! If we have ever have a problem, Liz deals with it efficiently and professionally, finding a solution that works for everyone. Liz’s passion for her clients is evident and it is always a joy to talk to her about the latest updates and news and I always look forward to our meetings!”

Sarah Jackson, Africa Product Manager at Jacada Travel

e

“Liz is such a joy to work with! Her wealth of industry knowledge is unfaltering and her abiding passion for Africa shines through in all training sessions with the team. She always responds so promptly and leaves no stone unturned in her efforts to reach a solution”

Sue Bell, Product Director at Turquoise Holidays

f

“Liz is an enthusiastic and extremely knowledgeable marketing professional and product representative who puts in 100% with all of her travel trade partners. It’s an absolute joy to work with Liz and together increase sales for the fantastic portfolio of products she represents. Liz is extremely passionate, and this comes across in everything she does; from engaging sales staff in her fun and fascinating product training sessions to creating unique marketing ideas on how to grow the business further.”

Katrin Runner, Product Manager at Wexas Travel

g

“Liz has a deep knowledge and love of Africa and an ability to communicate both clearly and evocatively. Liz’s properties are positioned in a way that brings them to life and she identifies what sets them apart from competitor product, giving sales teams the knowledge and confidence to sell them effectively. She is extremely well connected and understands how to communicate the benefits of products in a way that resonates with a diverse audience”

Mike Kelly, Co-Founder of Coral Tree Travel

h

“Liz’s passion and commitment to her clients has always shone through and she excels in her detailed product knowledge. I know I can rely on properties endorsed by Liz and she’s always available for questions and support. A true gem!”

Samantha Gordon, Africa Director at Red Savannah

i

“Liz is incredibly passionate about her clients and communicates their product and story in such a unique way. She is very knowledgeable and has been an incredible help over the years with training or outlining the key selling points of properties that I haven’t yet visited, so that I can offer them to our guests with confidence.”

Jo Arkwright, Head of Tailormade Sales at F&P Travel

j

“Liz has been a core member of the strategic management team during the last eighteen months as we’ve redefined the SkySafari product and proposition. She has added huge value with her market insight, creative approach and commercial thinking. She was also the driving force behind the SkySafari rebrand – helping us to develop a new, and more aspirational visual identify and tone of voice for the SkySafari offering, and managing the design and development of a new showcase website for the business. Liz works in a really collaborative way and we have a great working relationship. On the representation front, she not only ensures that SkySafari is on the radar for key trade partners, but also ensures that sales teams have the in-depth knowledge required to sell with confidence. Beyond this she has managed to grow our brand exposure through trade channels (online, brochures, marketing comms, e-newsletters, social and media placements) significantly due to her partners relationships, interpersonal skills and passion for the business”

Mia Lawson, previous MD of SkySafari (2021)

K

“Liz has supplied sales representation services in the United Kingdom for Elewana Collection for three years. Conducting traditional sales presentations, she has successfully positioned herself as the UK face of the business as well as undertaking an innovative and highly valued audit of the reach of the brand. This has resulted in a significant contribution in bed nights and revenue booked from this market. Above and beyond the day-to-day provision of representation services Liz has been actively involved in the strategic planning process for the business, again contributing meaningfully to revenue growth of +20% over the last 3 years”

James Haigh, Previous Sales Director of Elewana Collection (2021)

Clients

View more