Representation - Liz Harper Travel

Representing your brand to the UK travel trade

Get the positive exposure that your business needs

LH Travel is about telling your stories, building your networks and ultimately increasing your sales. We work with you to bring your travel brands to life, and to deliver meaningful business growth.

Luxury travel has evolved. It’s no longer about somewhere to simply stay – it’s now something to experience. Travellers are looking for character, captivating narratives and an understanding of their impact on communities and conservation.

In this highly competitive and constantly evolving marketplace, it’s never been more important to have someone on the ground locally to ensure your destination, property or experience is represented in the most professional, passionate, dynamic and relevant way.

We work with you to nurture what really makes you stand apart. We’ll maximise your market opportunities by helping you raise your profile, put your brand into context, maintain your relevance, build strong partnerships with key players and allow your uniqueness to shine.

You couldn’t be in better hands for your UK trade representation. We have over 20 years’ experience in the travel industry, and great relationships with all the leading luxury tour operators and agents, private travel planners and personal travel concierge consultants. We can make the trade part of your story and success, ensuring they are so well-informed and enthused about your brand that they have the confidence to sell it.

We recognise the trust that our clients put in us, and take our role as brand custodians seriously. We work as an extension to client teams, and are highly creative but strategic, analytical and fiercely results-focused. We deliver fresh ideas and opportunities, always delivering great value.

Because we feel as passionately about your business as you do.

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Representation services

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Provide UK luxury travel market insight

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Identify existing and potential markets, and opportunities.

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Conduct sales calls to relevant travel agents and tour operators throughout the UK

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Conduct training sessions

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Identify opportunities for brand exposure

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Organise and facilitate road shows and events

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Plan, organise and host key partner group FAM trips

Other services

Marketing & Consultancy

Whether it’s picking up a standalone project, or short-term support for your in-house team, my extensive knowledge of the industry, and combined agency and client-side marketing experience enables me to hit the ground running, adding immediate value to the business, and delivering tangible results.

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Copywriting & Content

SEO optimised content is king and enables brands to connect with, engage and influence prospects and customers through creative story telling. It’s about adding value to your proposition and building relationships: people are naturally drawn to brands that share their values and tell a story which resonates.

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Commissions

Over the years Liz has written for a number of online sites and contributed to some of the UK’s leading travel and lifestyle titles.
If you've got a project you'd like her to look at, please drop us a line.

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What people say

1

Liz supplies sales representation services in the UK for the Elewana Collection (an upmarket collection of boutique safari lodges in Kenya and Tanzania) and has successfully positioned herself as the face of these brands. As well as conducting engaging and insightful sales presentations, she has conducted an innovative and highly valued audit of the reach of the brand. Her work has resulted in a significant contribution in bed nights and revenue booked from this market.

Above and beyond the day to day provision of sales representation services Liz has been actively involved in the strategic planning process for Elewana. Again contributing meaningfully to revenue growth of +20% over the last 3 years.

I have no reservations whatsoever in recommending Liz to you in any capacity – confident that she will prove a valued asset to any organisation.

James Haigh, Director of Sales & Marketing, Elewana Collection

4

Liz Harper Travel significantly grew our Destination Management Company in the United States through her development efforts in the UK. Liz is an expert in international travel, helping us craft and present our trips so they would resonate with the UK audience. Through her strong relationships, the leading luxury tour operators in the UK became some of our most valued clients. Best of all, Liz is a wonderful person and a joy to work with.

Kirk Reynolds, previously President of Revealed America DMC, now Abercrombie & Kent USA.

2

Liz has been a core member of the strategic management team during the last eighteen months as we’ve redefined the SkySafari product and proposition. She has added huge value with her market insight, creative approach and commercial thinking. She was also the driving force behind the SkySafari rebrand – helping us to develop a new, and more aspirational visual identify and tone of voice for the SkySafari offering, and managing the design and development of a new showcase website for the business. Liz works in a really collaborative way and we have a great working relationship. On the representation front, she not only ensures that SkySafari is on the radar for key trade partners, but also ensures that sales teams have the in-depth knowledge required to sell with confidence. Beyond this she has managed to grow our brand exposure through trade channels (online, brochures, marketing comms, e-newsletters, social and media placements) significantly due to her partner relationships, interpersonal skills and passion for the business.

Mia Lawson, General Manager,
SkySafari

5

As we were expanding our marketing and sales consulting to the UK market, I searched high and low for someone who not only knew the travel trade well, but could fuel their own passion and enthusiasm while working independently. We found Liz Harper Travel, and never regretted it. Liz took on the role of our Director, of Trade and Media Relations in the UK, quickly and significantly growing client sales in the UK. Her contacts and relationships were helpful for our growth overseas, while her reputation opened new opportunities and new clients. Liz’s results orientated approach and creativity to problem solving, was always welcomed. Every challenge or hurdle was presented with a proactive solution. She is also one of the loveliest people to work with.

Alexandra Avila, Founder REYA Communications NYC.

3

As an experienced Senior product manager with an extensive background in the African market, I cannot praise Liz Harper enough. Liz’s unique and creative approach to sharing genuine insight and knowledge has directly impacted how we sell product for the better. Taking a visionary look on how to positively influence our market, Liz’s experience is second to none. The Africa travel market is in a better place with Liz’s leadership and focus driven commitment to her partners.

Charlotte Wells, Senior Product Manager, Abercrombie & Kent

6

Liz is an enthusiastic and extremely knowledgeable marketing professional and product representative who gives 100% to all of her travel trade partners. It’s an absolute joy to work with Liz and together increase sales for the fantastic portfolio of products she represents. She’s extremely passionate and this comes across in everything she does; from engaging sales staff in her fascinating product training sessions to creating unique marketing ideas on how to grow the business further. Most of all I appreciate the wonderful relationship we have built over the last few years.

Katrin Runner, Regional Product Manager, Wexas Travel

7

Liz has a deep knowledge and love of Africa, and an ability to communicate both clearly and evocatively.
She positions her clients properties in a way that really brings them to life and identifies what sets them apart from competitor product, highlighting USPs and giving sales teams both sufficient knowledge and confidence to sell effectively. Liz is extremely well connected and understands how to communicate the benefits of differing products in a way that really resonates.

Mike Kelly, Co-Founder Coral Tree Travel